Equity Crowdfunding

Catena Capital specialised in preparing companies for a successful equity crowdfunding campaign. There is a a proven process and methodology to equity crowdfunding, if followed you will raise money.

We specialise in capital structure, governance, document writing, investor videos, marketing and compliance.

Catena Capital

Equity Crowdfunding

How we can help.

We will guide you through the process, ensuring that you achieve your fundraising goals.

It is important to understand which platforms to use and which platforms to steer clear of, as an independent operator we will offer unbiased advice.

  1. Capital Structure

  2. Valuations

  3. Raise readiness

  4. Offer document writing

  5. Video Scripts

Top 5 reason to raise via Equity Crowdfunding

Here are the top 5 reasons to equity crowdfund in Australia:

  1. Access to Growth Capital: Equity crowdfunding can provide small businesses with access to capital that they may not have been able to obtain through traditional funding

  2. Increased Visibility: Crowdfunding campaigns can help businesses gain exposure and attract new customers, as well as build a loyal customer

  3. Diversification of Investors: Equity crowdfunding allows businesses to raise funds from a large number of investors, which can help diversify their investor base and reduce risk.

  4. Lower Costs: Equity crowdfunding can be a more cost-effective way to raise capital than traditional funding sources, such as venture capital or bank loans.

  5. Flexibility: Equity crowdfunding allows businesses to set their own terms and conditions for their fundraising campaigns and issue a common set of legal documents allowing you to maintain a clean capital table, which can provide greater flexibility than traditional funding sources

    Overall, equity crowdfunding can be a valuable tool for small businesses in Australia looking to raise capital, increase visibility, and diversify their investor base.

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Minimum requirements for a successful raise

  1. You must have solid revenue and revenue growth. $300k plus

  2. You will need to budget $40k plus to run a successful campaign.

  3. Offer Document: Outsourcing all of the offer document writing or part of it, will save a lot of time and frustration.

  4. Marketing Plan: To ensure your campaign is successful, businesses need to have a marketing budget in place and a good social media presence.

  5. Investor Video: This is critical to a successful campaign. The script writing and editing process can determine your overall success. This process must be outsourced

    Overall, running a successful equity crowdfunding campaign in Australia requires careful planning, adherence to legal requirements, and a strong marketing strategy. Businesses should also create a detailed budget and be aware of their legal responsibilities.

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Fee Structure

It is important to understand and accept the fact raising capital costs money and it is time consuming.

We believe in transparency and honesty in our pricing. With Catena Capital, you can expect no hidden fees. Our pricing is competitive and reflects the quality of our services.

Offer Document writing - $5k - $10k

Video and scripting - $3k - $15k

Marketing Spend - This depends on the amount you are raising and several other variables. Best to set a budget of $30k - $50k

Capital Raise Fees - 6% of funds raised.

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Personalised Approach

We understand that every business is unique, and that's why we take a personalised approach to capital raising. We work closely with you to understand your needs and tailor our services to meet your specific requirements.

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Your crowdfunding journey simplified

Experts in Equity Crowdfunding.

Capital Structure Advisory

Catean offers advice and guidance on capital structure to ensure that your business is well-positioned for growth and a successful capital raise. It is a critical aspect of any fundraising effort.

Governance

We help businesses establish strong governance structures, which are essential for attracting investors and ensuring the smooth operation of the company.

Equity Crowdfunding

This feature involves guiding businesses through the process of raising capital through equity crowdfunding. It provides an opportunity for companies to raise funds from a large number of investors.

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